Strategies that actually work
Branding, storytelling, newsletters, SEO/GEO - broken down into moves you can copy, from campaigns running in the market today.
Your Digital Marketing Agency
Book a free discovery callThe wine importer that never wrote back. The wine trade fair that cost a fortune, and you came home with a stack of business cards and at best a few lukewarm leads. Instagram got three posts in March, then harvest happened. And somewhere out there, a wine half as good as yours just took the shelf spot you wanted, because its story showed up everywhere while yours stayed in the cellar.
If you have ever typed “why is my wine not selling” into Google late at night: this page is for you.
Here is the uncomfortable truth: quality only opens the door after visibility knocks. The good news? Visibility is not talent or luck. It is a system. You can learn it. Or you can have it built for you.
The newsletter hands you the strategies, free. Straight from inside the industry.
Get the free newsletter30 minutes on Google Meet. You bring the wine, I bring the plan for making the world notice it.
Book a free discovery call No pitch, no obligation. I answer everything myself.I’m Margot - DipWSET, international wine judge and digital strategist. In every newsletter I unpack what’s working in wine marketing right now: strategy, trends and real examples from inside the industry. Free, straight to your inbox.
Free, honest, freakin’ useful. Unsubscribe anytime.
No recycled platitudes. No “post more on Instagram.” Just the stuff that moves bottles and builds brands.
Branding, storytelling, newsletters, SEO/GEO - broken down into moves you can copy, from campaigns running in the market today.
What’s shifting in wine - consumer behaviour, AI discovery, emerging markets - and what you should actually do about it.
Judging panels, wine fairs, press trips: the insights (and offbeat grape varieties) I bring home from inside the industry.
Start free today with the Playbook, and the full paid Toolbox is on its way.
The foundational reads for building your wine business - free, on the blog.
Open the Playbook →Free readers get the what and the why. Paid subscribers get the how: AI prompts, templates and playbooks for wine marketing, refilled monthly and never published anywhere else.
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From trade strategy to your complete digital footprint: we build the visibility that sells wine. Reading the newsletter is the free version. This is the built-for-you version.
Real clients · real results
You don’t have to take my word for it. Here’s what changed for real wine businesses I’ve worked with - all organic, no paid ads, and mostly before we’d even rebuilt their website.
And that’s the reach and sales side. Imagine what happens when the website underneath is built to actually convert.
See what we can do →“I know Margot for 3 years and have been tasting with her at various international wine competitions and realized some other projects with her. For me she stands out with high analytic skills, professionalism and a deep understanding of the global markets. I can only recommend her!”
“I had the pleasure of collaborating with Margot van Lieshout-Koopmans in 2025 at Hochschule Geisenheim University in our seminar on digitalization in the wine sector. Her inspiring presentation and hands-on expertise in social media and communication energized the entire room. Margot also guided two student groups with outstanding feedback and support. She is an exceptional expert and a wonderful person to work with.”
“Working with Margot takes away the headache of what to do when and getting the right content. After just one month and a couple of posts the results were already showing up.”
“Margot is exceptionally well-informed and brings a rare combination of strategic insight and warmth to the wine industry. Her ability to translate branding, storytelling and consumer behaviour into clear, meaningful strategy makes her work both impactful and relatable. She connects naturally with people, and I always look forward to our conversations and following her continued success.”
“Margot delivered one of the most impactful presentations at the WineTech Innovation Summit 2025. Her talk on why wine branding fails online, and how to fix it, was full of practical insights and clear strategies. The audience was deeply engaged from start to finish. Margot is a true professional and an outstanding speaker.”
“With a WSET Diploma and many years of experience in the wine business, Margot has an in-depth and fundamental knowledge on how the industry works. With this knowledge she will help you build a bridge between production, sale and branding. Margot has a talent to spot the development potential and release it in a way that brings the most value to her clients. She meets obstacles with a positive ‘can do’ mindset and always delivers a high level of precision and accuracy. If you need to grow your business, Margot is the person that will help you succeed.”
“I first connected with Margot on LinkedIn. Even back then, she had a clear vision that many others in the wine industry did not yet fully recognise: that wine was not maximizing the power of storytelling. Today, that idea is far more widely accepted, but at the time she was one of the few willing to say it openly, when many others were still hesitant. That is how we connected. I admired her courage to speak honestly about what she could see and the way she has since helped so many wine brands. I met her in person for the first time this February at Wine Paris, and it only confirmed my impression. You can feel the passion she has for the industry and how prepared she is to explore the undiscovered possibilities and opportunities that wine still holds.”
“Margot is one of those rare wine professionals who combines genuine intellectual curiosity with real strategic expertise. From the moment we began collaborating, it was clear that Margot does not just communicate about wine, she builds bridges between wine cultures and the audiences who have yet to discover them. Her commitment to Armenian wine goes far beyond professional obligation. She has invested time in truly understanding our terroir, our heritage, and the story we are trying to tell the world. The way she translates that into content strategy and storytelling is both thoughtful and impactful. We are proud to have Margot as an ambassador for Armenian wine culture, and I have no hesitation in recommending her to anyone looking for a knowledgeable, passionate, and strategically gifted partner in the world of wine communication.”
“Working with Margot has been a truly valuable experience for our family business. She helped us define and strengthen our vision and mission with remarkable clarity and professionalism. She quickly became more than an external advisor; she felt like a genuine part of our team. I highly recommend Margot to anyone looking for a knowledgeable, dedicated, and exceptional professional.”
“I know Margot for 3 years and have been tasting with her at various international wine competitions and realized some other projects with her. For me she stands out with high analytic skills, professionalism and a deep understanding of the global markets. I can only recommend her!”
“I had the pleasure of collaborating with Margot van Lieshout-Koopmans in 2025 at Hochschule Geisenheim University in our seminar on digitalization in the wine sector. Her inspiring presentation and hands-on expertise in social media and communication energized the entire room. Margot also guided two student groups with outstanding feedback and support. She is an exceptional expert and a wonderful person to work with.”
“Working with Margot takes away the headache of what to do when and getting the right content. After just one month and a couple of posts the results were already showing up.”
“Margot is exceptionally well-informed and brings a rare combination of strategic insight and warmth to the wine industry. Her ability to translate branding, storytelling and consumer behaviour into clear, meaningful strategy makes her work both impactful and relatable. She connects naturally with people, and I always look forward to our conversations and following her continued success.”
“Margot delivered one of the most impactful presentations at the WineTech Innovation Summit 2025. Her talk on why wine branding fails online, and how to fix it, was full of practical insights and clear strategies. The audience was deeply engaged from start to finish. Margot is a true professional and an outstanding speaker.”
“With a WSET Diploma and many years of experience in the wine business, Margot has an in-depth and fundamental knowledge on how the industry works. With this knowledge she will help you build a bridge between production, sale and branding. Margot has a talent to spot the development potential and release it in a way that brings the most value to her clients. She meets obstacles with a positive ‘can do’ mindset and always delivers a high level of precision and accuracy. If you need to grow your business, Margot is the person that will help you succeed.”
“I first connected with Margot on LinkedIn. Even back then, she had a clear vision that many others in the wine industry did not yet fully recognise: that wine was not maximizing the power of storytelling. Today, that idea is far more widely accepted, but at the time she was one of the few willing to say it openly, when many others were still hesitant. That is how we connected. I admired her courage to speak honestly about what she could see and the way she has since helped so many wine brands. I met her in person for the first time this February at Wine Paris, and it only confirmed my impression. You can feel the passion she has for the industry and how prepared she is to explore the undiscovered possibilities and opportunities that wine still holds.”
“Margot is one of those rare wine professionals who combines genuine intellectual curiosity with real strategic expertise. From the moment we began collaborating, it was clear that Margot does not just communicate about wine, she builds bridges between wine cultures and the audiences who have yet to discover them. Her commitment to Armenian wine goes far beyond professional obligation. She has invested time in truly understanding our terroir, our heritage, and the story we are trying to tell the world. The way she translates that into content strategy and storytelling is both thoughtful and impactful. We are proud to have Margot as an ambassador for Armenian wine culture, and I have no hesitation in recommending her to anyone looking for a knowledgeable, passionate, and strategically gifted partner in the world of wine communication.”
“Working with Margot has been a truly valuable experience for our family business. She helped us define and strengthen our vision and mission with remarkable clarity and professionalism. She quickly became more than an external advisor; she felt like a genuine part of our team. I highly recommend Margot to anyone looking for a knowledgeable, dedicated, and exceptional professional.”
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